Influencer Training & Certification: How Self-Regulation Is Shaping the Global Creator Economy
Jennifer Santos, Program Manager, Institute for Responsible Influence, Center for Industry Self-Regulation
Influencer marketing continues to grow globally, but so do concerns around transparency, consumer trust, and responsible practices within the creator economy. In a recent conversation convened by the International Council for Advertising Self-Regulation (ICAS), international advertising self-regulatory leaders examine how influencer training and certification programs are evolving across global markets and identify the highest risk areas for content creators and brands.
Moderated by the Center for Industry Self-Regulation's Jennifer Santos, the discussion features representatives from ICAS, the Netherlands’ Stichting Reclame Code (SRC), France’s Autorité de Régulation Professionnelle de la Publicité (ARPP), and the Advertising Standards Council of India (ASCI), and offers a comparative look at how different countries approach influencer education, monitoring, and compliance. Panelists explore why responsible influencer marketing requires more than disclosure rules alone, how structured certification and training programs can help raise standards across the creator economy, and how this global approach is raising the bar for creators around the world.
This episode provides valuable insight for brands, platforms, policymakers, and creators seeking to understand how global self-regulatory models can support ethical, transparent, and responsible influencer marketing.
Influencer marketing continues to grow globally, but so do concerns around transparency, consumer trust, and responsible practices within the creator economy. In a recent conversation convened by the International Council for Advertising Self-Regulation (ICAS), international advertising self-regulatory leaders examine how influencer training and certification programs are evolving across global markets and identify the highest risk areas for content creators and brands.
Moderated by the Center for Industry Self-Regulation's Jennifer Santos, the discussion features representatives from ICAS, the Netherlands’ Stichting Reclame Code (SRC), France’s Autorité de Régulation Professionnelle de la Publicité (ARPP), and the Advertising Standards Council of India (ASCI), and offers a comparative look at how different countries approach influencer education, monitoring, and compliance. Panelists explore why responsible influencer marketing requires more than disclosure rules alone, how structured certification and training programs can help raise standards across the creator economy, and how this global approach is raising the bar for creators around the world.
Key topics include:
- How influencer certification programs are designed and implemented globally
- The role of advertising self-regulation in building consumer trust
- Measuring the impact of influencer training and monitoring schemes
- Emerging risks in the creator economy, including AI-generated content and cross-border campaigns
- Lessons for markets considering new influencer education or certification initiative
This episode provides valuable insight for brands, platforms, policymakers, and creators seeking to understand how global self-regulatory models can support ethical, transparent, and responsible influencer marketing.
Speakers:
- Jennifer Santos, Program Development Manager, Institute for Responsible Influence, Center for Industry Self-Regulation
- Sibylle Stanciu, Director, International Council for Advertising Self-Regulation (ICAS)
- Mohamed Mansouri, Deputy Director, Autorité de Régulation Professionnelle de la Publicité (ARPP)
- Otto van der Harst, Director, Stichting Reclame Code (SRC)
- Manisha Kapoor, CEO & Secretary General, Advertising Standards Council of India (ASCI)