The Self-Regulation Incubator

Where ideas are transformed into effective action



Smart buildings, driverless cars, artificial intelligence, biometrics, unmanned aerial vehicles…. While they may seem unrelated, these technologies share an accelerating innovation curve that may outpace regulation. Even industry standards and best practices have trouble keeping pace, leaving a Wild West atmosphere where every business sets its own course as it navigates numerous emerging challenges. In this new normal of rapid-paced innovation, the best-intentioned businesses must compete with those that are less concerned about doing right by consumers. As consumer trust in industry fades, regulatory scrutiny increases.  But there is an alternative ending to this story: the Self-Regulation Incubator.


The Self-Regulation Incubator is a platform through which businesses build best practices. The Incubator is an accelerated and structured convening designed to produce a lasting and actionable work product that can be swiftly adopted by an entire industry. It functions as a ready-made framework for the rapid development of industry-wide standards, whether related to data privacy, advertising, or another pressing challenge.



With decades of proven self-regulatory and consumer protection experience as well as a network composed of more than 1,200 stakeholders ranging from the Fortune 100 to small and medium-sized businesses, BBB National Programs—and its sister 501(c)(3) initiative, The Center for Industry Self-Regulation (CISR)—are uniquely positioned to assist industry in realizing effective, achievable standards that help consumers, while achieving lasting adoption of these standards through independent self-regulatory programs.





Why the Incubator?


The Center for Industry Self-Regulation believes it is critical to incentivize companies to pursue self-regulatory guidelines in an accountable manner, building trust with their consumers and reducing the need for government intervention. Our Self-Regulation Incubator leads to fast action that will unite industry behind effective long-term solutions.


The Incubator’s structure takes stakeholders from initial convening to successful resolution in six to nine months. This expedited model is designed based on our decades of experience launching and operating effective, scalable self-regulatory initiatives. The goal is to succeed (or “fail fast”) in developing agile, responsive solutions to collective challenges that can enhance trust in the marketplace.


Along with recruiting engaged stakeholders from across the affected industry, each Incubator convening makes use of a proven model of facilitated decision-making, with ongoing guidance from our deep bench of self-regulation experts.



Incubator Convenings in Progress

TeenAge Privacy Program


The inaugural incubator project, launched in Summer 2021, brings together a diverse set of industry stakeholders to build standards that solve the challenges of data privacy for teenagers. Participating businesses are working to design safeguards for the personal data of this unique group of consumers, building a bridge between privacy protections for children and adults that can serve as a global model. These trailblazers are not waiting for the problem to worsen, they are leading change.  This Incubator convening, under the leadership of BBB National Programs’ Senior Vice President for Privacy Initiatives Dona Fraser, will conclude in Q1 2022.



Emerging Areas of Interest


Among myriad other challenges that could be approached through the lens of the Self-Regulation Incubator, the areas listed below appear ripe for possible future convenings. If you would like to be involved in these or other Incubator initiatives, use the Contact Us form below. 





AI in Hiring

In the recruiting and hiring process, where algorithms increasingly provide an aid to human decision making, how can we combine important technological innovation with a proactive approach to employment law regulations and future-proof standards?


The Self-Regulation Incubator can help.


Connected Vehicles

As cars become smarter and more interconnected, do the rules of the road need to change? How do we anticipate the new normal of safety, security and data protection, while ensuring that businesses remain on a level playing field and consumers are heard?


The Self-Regulation Incubator can help.






Contact Us

Contact Us


Are you interested in working to address one of the issues listed above? Do you have another challenge that feels ripe for your industry to solve through collaborative fast action? Whether you are a Fortune 500 company or a small-to-medium-sized enterprise, we can help your industry develop lasting, effective standards.

*Required fields

Learn about Funding These Initiatives


Our ongoing work to build a marketplace that is trusted by consumers, businesses, and regulators requires support from foundations and individual donors like you.