“ Given the rapidly evolving landscape of AI, CARU’s AI Working Group is timely, covering relevant and important topics in a valuable ‘round table’ format that encourages group discussion and thoughtful analysis. ”
AI Working Group
To keep pace with the modern era of AI evolution, the AI Working Group, comprised of major brands, AI companies, academics, mental health professionals, advocacy orgs, and more will convene to address the risks and benefits of the use of AI for children and teens.
Mapping AI Risk
The AI Working Group, which began as an initiative of BBB National Programs’ Children’s Advertising Review Unit (CARU) and its Supporters, met over a 15-month period to examine both the potential benefits and risks of generative AI and other emerging technologies as they are adopted across these industries. This group met monthly, discussing the online advertising, privacy, and safety issues brands and companies face when designing and developing their online services directed to children using generative AI.
The AI Working Group released The Generative AI & Kids Risk Matrix, a set of realistic, actionable considerations and best practices to help companies identify and mitigate AI-related risks specific to children, while also equipping parents and consumers with tools to understand potential harms and take informed, protective actions.
Testimonials
“ CARU’s AI Working Group, discussing the use of AI in the child-directed marketplace, is conducted in a helpful manner and hearing from external speakers’ first-hand knowledge has been a great learning experience for me. ”
“ The CARU AI Working Group is a collaborative, open dialogue environment that has provided participants with a solid foundation for understanding of the current AI landscape. Guest speakers share their expertise and unique insights, adding significant value, helping to broaden our understanding of various topics and spark meaningful discussions among participants. ”
Join the Next Convening
The next convening, the AI Companion Accountability Initiative, will address the risks and benefits of the use of AI chatbots and AI companions in the children’s space, including on general audience platforms appealing to teens.
Complete the form below to demonstrate your interest in joining the next AI Working Group, the AI Companion Accountability Initiative, which will kick off in early 2026.